General Project Details
You can edit your general project details including the metadata items that have previously been loaded such as the official registry information, project name, methodology, region, etc. A description of each editable field follows for reference:
Registry Information
Project official name: If your project is listed on a registry, this needs to match the official name on the registry. For example, the official name for project VCS 674 on the Verra registry is “Rimba Raya Biodiversity Reserve Project,” so that is the name that should be entered into this field.
Methodology type: Choose the carbon credit methodology used in your project.
Location of project: Enter the country, city, state/province of the project, as well as the location coordinates. This allows the platform to show a map of where your project is located.
Registry: Choose the primary registry listing for your project. For the Rimba Raya example above, it would be the Verra registry.
Project ID in registry: Add the registry ID for your project here. For the Rimba Raya example above, it would be VCS674.
Registry listing URL: Add the registry URL for your project here. For the Rimba Raya example above, it would be https://registry.verra.org/app/projectDetail/VCS/674.
Metadata
Country: Enter the country the project is located in. This is a required field.
City: Enter the city the project is located in.
State/Province: Enter the state/province the project is located in.
Latitude/Longitude: Enter the latitude and longitude coordinates of the project. This allows the platform to show a map of where your project is located.
Impact Claims
UN SDGs: Add the United Nations Sustainable Development Goals (UN SDGs) that your project addresses.
Mechanism: Choose the carbon credit mechanism for the project to indicate whether the project is a carbon removal or a carbon avoidance/reduction project.
Removal time period: For carbon removal projects, the removal time period needs to be specified. Choose the most relevant removal time period for your project.
Project Description
Project images
We recommend uploading four images and selecting the best image to be the project’s thumbnail. As the saying goes, “a picture is worth a thousand words,” so we encourage you to take full advantage of this opportunity to tell your story visually! Think about the main impact you want to show for your project that buyers would be interested in and find images that feature that value. Here are a few things to keep in mind:
- All images should be landscape orientation in JPG or PNG format and 2MB or less in size
- Make sure the images are clear, eye-catching and show the story you want to tell
- Choose the most impactful image for the primary photo. This will act as the project’s thumbnail.
- Photography tips:
- Choose the highest resolution, most vibrant colors possible within the size limit.
- Soft natural light (overcast, cloudy) is best - avoid photos taken in bright sun or with sun in the background as they will make the colors look washed out.
- Choose a focal point for the photo, when possible - use interesting angles to zoom in on one plant or piece of architecture with the rest in the background. Avoid photos that look zoomed out with no focal point.
Short description
[SHORT PROJECT NAME] is a [PROJECT TYPE] in [LOCATION] that [MAJOR IMPACT HEADLINE(S)] The short description is like the “headline” for your project. It should include critical information such as location, methodology, and major impact statement(s). Maximum length is 180 characters.
Long description
- Project Highlights
- Project Story
To better organize information and highlight the project to potential buyers, we recommend segmenting this part of your listing into these sections. Markdown is a tool that allows users to put in headers and bold text. These sections should be compartmentalized using the Markdown guide here: https://www.markdownguide.org/cheat-sheet/
Project Highlights
Use this section to feature your project’s key results in list format for the quantifiable outcomes to make it easy for the buyer to quickly see the project’s value. You can also include SDG impact statements and co-benefits here. The example results listed below were pulled from existing project descriptions and/or project websites:
KEY RESULTS:
- CO2e removed/avoided: 1.7 million metric tons annually over the project’s 30-year life
- Co-benefits/SDG impacts:
- Hectares conserved/restored (SDG 15): Over 200,000 hectares (494,210 acres) conserved
- Conservation (SDG 15): 50 species of large mammals and over 300 species of birds are protected
- Social (SDG 8): Social programs impacting 120,000 people
- Education (SDG 4): 36 schools renovated and 10 new schools built
- Women (SDG 5): Over 1,700 women in a weaving venture supported, generating a profit of $250,000/year
- Hectares conserved/restored (SDG 15): Over 200,000 hectares (494,210 acres) conserved
- Conservation (SDG 15): 50 species of large mammals and over 300 species of birds are protected
- Social (SDG 8): Social programs impacting 120,000 people
- Education (SDG 4): 36 schools renovated and 10 new schools built
- Women (SDG 5): Over 1,700 women in a weaving venture supported, generating a profit of $250,000/year
ADDITIONAL CERTIFICATIONS:
Add additional certifications such as SD VISta, CCB, CORSIA eligibility or other third-party certifications here, if available.
Project Story
Use this paragraph to feature the main impact and value points the reader needs to understand. You can include bulleted lists as appropriate. Guiding questions include:
- What problem does the project aim to solve and why?
- Why does the project exist?
- Where does the money from carbon credits go?
- Who is the project developer?
- What methodologies or standards does the project align with?
- What notable customers have procured credits from this project?
The following are good examples of a project description:
Example 1
The XYZ project in Kenya covers an area of 200,000 hectares. The land between Tsavo East and Tsavo West National Parks was threatened by the needs of the community to achieve a livelihood and thriving local economy. Poaching, clear-cutting for subsistence agriculture and production of charcoal, and unsustainable cattle grazing were all key drivers of deforestation, forest degradation, and threats to the important wildlife that use the area as a migration corridor between the two parks. The project is managed under the Plan Vivo standard, and it promotes community-led activities that reduce the exploitation of forest resources and the decline of the ecosystem. It increases income for 4,600 rural farmers and their families who live in the area by diversifying income sources.
Example 2
CarbonCure has developed a technology that takes waste CO2 as feedstock and injects precise doses into concrete during mixing. Once injected, the CO2 mineralizes, becoming ‘rock’, improving the concrete’s physical characteristics like compressive strength, while it also becomes permanently embedded into the concrete structure itself. The mineralization of CO2 is one of the most permanent CO2 removal technologies available today. Even if the concrete is demolished, mineralized CO2 remains a part of the concrete ‘rock’ and as such will not leak or return to the atmosphere. From the point of capture through mineralization, CarbonCure can trace the location of each CO2 molecule injected into concrete mix.
Tips and Best Practices
Here are a few tips and best practices to keep in mind:
Project descriptions
- Avoid using superlatives such as largest, oldest, first, etc. without additional verification.
- Add links to sources and references to claims when possible.
- Avoid making impact claims that aren’t verified or captured by registry information.
Writing tips
- Use a formal tone and write in third person. Avoid the use of “I,” “we,” “our.”
- Write short sentences as they are easier to read. If your sentence is taking up 1-2 lines, it’s time to break it up. (Aim for 20 words and no more than 30 words.)
- Spell out acronyms on first use.
- Avoid slang and jargon.
- Use active voice. Avoid passive voice. (Subject of the sentence does the action.)
- No: The problems that were faced by the community included economic growth challenges.
- Yes: The community faced several economic growth challenges.
- Words like “was/were,” “have/having/has/had,” “with,” and “by” may indicate that you’re writing in passive voice. Scan for these words and rework sentences where they appear.
- Write positively. Use positive language rather than negative language.